Jose Machado

About Me

Who I Am

A dynamic and detail-oriented digital strategist and team leader with a strong foundation in technology, education, and marketing. I have extensive experience in managing cross-functional teams, delivering user-centered programs, and streamlining operations across multiple sites.

I'm known for driving project success through collaboration, innovation, and data-informed decision-making. As a bilingual professional (English and Spanish), I effectively communicate with diverse audiences and teams.

I'm passionate about enhancing customer experience, developing impactful products, and facilitating digital transformation in educational and technological environments.

My Experience Contact Me

Work Experience

Sep 2022 - Present

Computer Science Instructor & Robotics Program Manager

Computerwisekids Inc. — Los Angeles, CA

Managed STEM programs across 7 schools, aligning stakeholder needs with student outcomes.
Coordinated cross-functional teams, improved curriculum delivery, and led a winning robotics team.
Promoted to Program Manager for leadership and successful program scaling.

Mar 2021 - Sep 2022

Lead Behavioral Therapist

A Change in Trajectory — Van Nuys, CA

Delivered individualized behavior intervention programs using data-driven strategies.
Maintained strong communication with caregivers and educators for treatment planning.

Mar 2020 - Jul 2020

Assistant Technology & Asset Manager

Pazlo Education Foundation — Los Angeles, CA

Oversaw IT operations and implemented asset tracking systems.
Streamlined reporting and maintenance workflows to improve cross-department coordination.

Aug 2017 - Dec 2019

Digital Strategist & Brand Manager

Pazlo Education Foundation — Los Angeles, CA

Developed and executed cross-platform marketing strategies aligned with institutional goals.
Managed digital campaigns, led stakeholder communications, and monitored performance metrics.

Skills & Expertise

Digital & Marketing

Experience in developing and executing effective digital strategies across multiple platforms.

Content Strategy & Creation
Brand Management
HTML, CSS, WordPress
SEO Implementation
Adobe Creative Suite (Photoshop, InDesign, Illustrator)

Team Leadership

Skilled in managing and coordinating cross-functional teams to achieve organizational goals.

Program Management
Cross-Functional Team Coordination
Stakeholder Communication
Curriculum Development & Delivery
Student & Team Mentorship

Technical Skills

Proficient in various technical and administrative tools for efficient management and operation.

IT Operations & Asset Management
Microsoft Office Suite
Google Workspace Tools
Systems Implementation
Data Analysis & Reporting

Communication

Strong communication skills with an ability to connect with diverse audiences effectively.

Bilingual Proficiency (English & Spanish)
Written & Verbal Communication
Presentation Skills
Instructional Communication
Stakeholder Engagement

Featured Projects

APEX Academy Brand Transformation

Led a comprehensive brand repositioning and digital transformation for a Los Angeles charter high school, increasing engagement and strengthening community perception.

Brand Strategy Digital Marketing UX Design

STEM Education Program

Comprehensive STEM curriculum implementation across 7 schools, focusing on computer science and robotics education.

Education Curriculum Program Management

Robotics Competition Team

Led and trained a student robotics team that achieved recognition in regional competitions through innovative problem-solving.

Robotics Team Leadership Competition

Cross-Platform Marketing Strategy

Developed and implemented comprehensive digital marketing strategies for educational institution, increasing engagement and visibility.

Digital Marketing Strategy Brand Management

IT Asset Management System

Implemented comprehensive tracking systems and streamlined workflows for improved operational efficiency and resource management.

IT Operations Asset Management Workflow Optimization

Education & Training

2013 - 2017

Bachelor of Arts in Digital Media and Marketing

Emerson College — Boston, MA

Awarded a full academic scholarship for academic excellence
Partnered with Glendale Community College and Helen Bernstein High School to design and pilot a new scholarship initiative
Specialized in digital media strategies and marketing implementation

Internships & Additional Experience

Production Intern — Village Roadshow Pictures (May 2016 - Aug 2016)
Feature Casting Intern — Warner Bros. Entertainment (Jun 2014 - May 2016)
Professional development in educational technology, behavioral intervention, and team leadership

Featured Case Study

APEX Academy – Brand Transformation

Role: Product Strategist & Digital Experience Lead

Overview

APEX Academy, a collaborative, family-oriented charter high school in Los Angeles, needed a full-scale brand repositioning to combat enrollment challenges and modernize its digital presence. I was brought in to lead this initiative, bridging the gap between stakeholders and design execution.

The Challenge

Despite strong student outcomes (notably, most alumni earning 4-year degrees), APEX suffered from poor perception, fragmented branding, and limited visibility. The school was also one of several housed on the same campus, adding to the confusion and competition.

Product Discovery & Strategic Alignment

To ensure alignment with community needs and APEX's mission, I conducted:

SWOT analysis to surface key insights across internal and external factors.
Stakeholder interviews & focus groups with students, parents, and faculty to gather qualitative data and inform messaging.
Competitive benchmarking against peer institutions to identify gaps and opportunities.

Key Findings

Strengths: Loyal alumni network, high college matriculation rates.
Weaknesses: Perception issues, lack of consistent identity.
Opportunities: Humanize brand through alumni storytelling, improve digital UX.
Threats: Campus competition, misinformation about student demographics.

Execution: Product-Led Brand Overhaul

Messaging Pivot: Reframed APEX as a launchpad for success with real data and human stories.
Multi-channel Strategy: Developed a unified campaign across print, web, and social—centered on academic excellence and college outcomes.
Content Development: Designed and deployed branded digital materials and banners across the campus and online platforms.
Website Redesign: Led the creation of a streamlined, benefit-driven website for families to better understand the school's value proposition.

Results

Brand consistency achieved across all digital and physical platforms.
Boosted engagement and transparency through clear messaging and visuals.
Digital assets directly linked to enrollment and awareness campaigns.
Supported the first-ever virtual graduations, driving high YouTube traffic and community sharing.

Core Contributions

Defined product vision for APEX's digital transformation.
Prioritized and scoped content features in partnership with designers and stakeholders.
Iterated based on user research and stakeholder feedback.
Balanced technical, creative, and business priorities for successful rollout.

Links to Digital Products

Graduation 2020 Graduation 2021 Graduation Highlights